THE FACTS

EXPAND YOUR PRACTICE!

Reach that 90% of people who have never seen a chiropractor. CHIROCOLUMN articles enable thousands in your community to learn how Chiropractic - and YOU specifically - can make their lives better.

CONSIDER THESE FACTS:

• Competition - both from other health disciplines as well as from within our own profession - is about to become fierce
• The number of chiropractors is projected to increase dramatically over the next decade
• Interest in spinal manipulation by other health professionals is exploding

TRADITIONAL ADVERTISING DOESN'T WORK!

• Traditional advertising methods simply will not convince that 90% who've never seen a chiropractor to come to you. Better marketing and aggressive communications, though important now, will be vital to your survival and growth.
• CHIROCOLUMN newspaper and marketing articles are one of the most effective, least expensive forms of advertising!
• Educate and motivate thousands of potential patients with your marketing articles.

EDUCATE YOUR COMMUNITY

• CHIROCOLUMN newspaper and marketing articles with your name, photograph or office logo will teach your community:
  • Who you are
  • What you do
  • How you can help them
  
  
• Inform your community about:
  • Your training, knowledge, expertise
  • How Chiropractic works
  • How Chiropractic can improve their lives

BUILD YOUR REPUTATION

• ESTABLISH yourself as the expert authority on musculoskeletal care.
• RECONNECT with past patients.
• ENCOURAGE past and present patients to refer.
• INFORM other professionals about Chiropractic, your knowledge and what you do.

PROVE YOUR EXPERTISE

A recent nation-wide poll revealed the following facts:

1. The main reason people do not see a chiropractor is because they believe they don't need one.
2. Those most likely to become Chiropractic patients are those with higher education and income levels. These are also the people most inclined to read newspapers.
3. Information about chiropractor's knowledge and training has the single largest influence on public perception of Chiropractic. CHIROCOLUMN articles prove you are the best qualified to diagnose and treat many of your community's most common health conditions.

We've done the work . . . now sit back and watch
your practice and reputation grow!