MARKETING STRATEGIES

CHIROCOLUMN articles are provided in Word Format. Our articles can be quickly and easily formatted to suit your marketing needs, from newspaper columns to brochures, newsletters, advertorials and more.

Need help with formatting? Call us TOLL FREE (888) 707-5656

NEWSPAPER COLUMNS

Promote yourself! A regular newspaper column is the most effective, and one of the least expensive, methods to build your reputation and promote your practice. Educate and prove your expertise to thousands of potential patients in your community as no other advertising approach can! Not a writer? No time? No problem! With CHIROCOLUMN, we've done all the work...you just sit back and watch your reputation and practice grow!

NEWSLETTERS & BROCHURES

CHIROCOLUMN enables you to create personalized, custom newsletters, office handouts and educational pamphlets/brochures. With your name, photograph and office logo directly on the front of your custom newsletters and handouts, your office literature suddenly becomes much more than merely another educational tool. Using CHIROCOLUMN for developing a truly personalized newsletter or series of patient education pamphlets is a powerful promotional product. Watch CHIROCOLUMN build your reputation as you become recognized as the expert authority and the doctor to see!

EDUCATIONAL PROGRAMS

CHIROCOLUMN provides excellent promotional material for educational programs such as lectures, seminars and presentations. Used in the form of pamphlets, handouts or visual aides (overheads, slides, computer text) displaying the newspaper header with your photograph, CHIROCOLUMN enhances your credibility while reinforcing and strengthening your reputation as the expert authority on musculoskeletal care.

PROMOTIONAL CAMPAIGNS

Imagine being able to set up a booth at a "health fair." Now imagine most of your handouts and educational brochures display your name, photograph and office logo front and center! Virtually all educational material you provide not only informs people about Chiropractic, it helps enhance your credibility and build your reputation! And because CHIROCOLUMN is continually increasing its article library, all information is current and accurate.

MARKETING INITIATIVES

CHIROCOLUMN includes several case studies in its inventory. If you are looking for maximum exposure and impact, consider using a case study as an "advertorial" in a magazine or other large publication. Advertorials are considered advertising, but appear to be an article. They draw the most attention, and include the most information, for your advertising dollar. And with CHIROCOLUMN, all of your work is already done!

ADVERTISING COPY

Add interest and appeal to your display advertising by using highlighted points or tips from specific CHIROCOLUMNs, or excerpt from your published newspaper columns. These powerful "info-ads" grab attention and enhance your credibility while stimulating and attracting new patients.